Grow have been managing the Novotel Al Barsha social media presence since the hotel opened in 2013. We have successfully raised the hotel’s profile online to create the UAE’s most popular hotel page, attracting over 200,000 fans, and obtaining an engagement rate of 9.8%. That’s 4% above industry average.
Our impact was noticed by the Accor Group’s head office in Paris, where they asked us to provide a case study for the group’s hotels to implement worldwide.
Using a variety of metrics, we can estimate the hotel’s social media ROI to be in the region of AED 5 to 10 million annually.
Grow set up a media campaign for Shangri-La Abu Dhabi to promote Eid bookings to Saudi Arabia. Traffic was driven directly to the hotel’s website to convert visitors into bookings. Based on very conservative estimates of minimum spend and 1% conversion rate, we can reliably calculate an ROI of 1,200%.
P&C by Sergi Arola was completely rebranded from the original restaurant Pearls & Caviar. A sleek, 2* Michelin concept by the famous Sergi Arola, P&C is situated within the Shangri La Abu Dhabi.
Grow created a brand new page for P&C by Sergi Arola, to raise awareness of the restaurant’s re-branding and re-opening. We built hype around the re-launch as a way to drive patrons to the restaurant from day one.
On the launch day, we provided live media coverage during the exclusive press evening, and designed a hashtag strategy for the press and influencers to latch on to.
Grow took over the Biryani Pot Facebook page in 2013 and helped the company grow from a single restaurant to a chain of four branches across the UAE.
Through our marketing strategy and tailored campaigns, we were able to increase their food deliveries by 200%, and helped them win the Won Whats On award by creating a viral campaign to gather votes.
The Coffee Emporium is an international coffee franchise which originated in Australia. We started their Facebook marketing from scratch, with the aim to to raise awareness of their superior quality coffee and drive new customers to their coffee shop. Before Grow started , The Coffee Emporium had one branch in Abu Dhabi and very little in the way of marketing. After six months of social media marketing, they now have three branches.
Kas Australia is an international retail brand which designs and sells vibrant, high-end bedlinens, throws and cushions. Grow has been managing the company’s digital marketing for five years.
The Facebook page itself is more popular than the mother company in Sydney, and drives a great deal of sales both online and offline. Year on year, Grow has increased sales through both the website and physical stores by 25%.
The Camel Company’s Facebook page has been managed by Grow for five years, and was nominated for Best Social Media Strategy award the past two years consecutively.
In line with the brand, we create innovative, fun and creative content to raise awareness, drive online sales, as well as increasing footfall in the physical stores.
In terms of ROI, we have increased website sales by 25%, and in-store purchases by 30% year on year.