LEADERS IN NEUROMARKETING

PUT SOME THOUGHT INTO HOW YOUR AUDIENCE IS THINKING

  • 2xDOUBLE YOUR LEADS
  • QualityINCREASE QUALITY
  • squeezeSAME BUDGET
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James
Written by James Pardoe, CEO of Grow
James offers a unique insight into how digital can be leveraged to achieve substantial, life-changing growth. Many of the companies he works with attribute 50% to 75% of their revenue to him and his team. As a consultant for Google, he advises Google’s elite partners on how to achieve 10X growth and beyond.
Neuromarketing is heavily rooted in research and psychology.

At Grow we use the latest neuroscience and psychology discoveries and apply them to the real-world.

The outcome is far superior marketing output from the same investment.


BEYOND SCIENCE
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WHY IT’S IMPORTANT

Websites that we’ve optimised using Neuromarketing are between 8X to 16X more effective than normal websites. That means 8X to 16X more sales or leads generated through the website. Think about how that would that change your business?
Data

HOW WE USE IT

We use Neuromarketing to understand what makes people tick. We understand how decisions are formed. We trigger feelings of curiosity, urgency and desire. These feelings drive purchases, which is how we increase conversion rates so substantially.

We also use Neuromarketing to create clarity of thought and wellbeing. This is how we make user interfaces easier to use.

AN EXAMPLE

We work with FlipOut to generate footfall to their trampoline park and grow their business. One challenge that they have is the peak seasons. People prefer to visit the indoor park in summer time, and prefer to do outdoor activities in the winter.

So Grow came up with a strategy to increase footfall and attendance; and generate all-important cash-flow for the winter.


THE STRATEGY


We proposed an annual pass strategy that gave customers unlimited access to the trampoline park for a full year.

The concept was to increase the average value per customer and generate cash-flow for the quiet times.


NEUROMARKETING IN ACTION - SOCIAL ADS


Mirror Neurons were used in the social ads to make people resonate with the fun of trampolining and how it could be them.

Paradox of Choice was eliminated and the Ugly Brother concept used by offering two passes: Limited and VIP. VIP was twice the price and sold 80% of the passes.

Loss Aversion was created by limiting the number of passes available to just 50 - and those were given to the first 50 people to sign-up for it.

The people who had signed up for the passes were called up, and given the opportunity to purchase the pass within 48 hours, or it would be given to the next person on the list. This created a huge incentive and time pressure for the person to make the effort or risk losing out.
By applying a series of known influential tactics in the right way, at the right time, we are able to create highly compulsive and influential marketing strategies that generate far more business than your average marketing campaign.

We’re driven by our KPI of generating Return on Investment; and Neuromarketing is by far the most effective way for us to achieve that.
BRINGING IT ALL TOGETHER

CURIOUS? FIND OUT MORE

Contact us today to book a complimentary meeting and identify how we can support your business growth through Neuromarketing.
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