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SUCCESS STORY

Emirates Woman

Motivate Publishing approached Grow to re-vamp the Emirates Woman website. Their editorial objective was to create a visual brand that effectively communicated to their target audience of young, ambitious women. Their business objective was to reduce bounce rate and increase ad impressions.
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Emirates Woman

24%
Bounce Rate
43%
Impressions
76%
Average Duration
114%
Revenue

THE RESULTS

Grow used their understanding of human psychology to encourage users to view more pages, spend longer on the site, and see more ads without feeling “reactance” towards them.

As a result, Motivate increased the number of ads per page, and were able to offer new features such as sticky ads and rich-media.

Consequently, Motivate more than doubled their revenue through the website.
mark
We can wholeheartedly recommend using Grow in the future, and they are words we live by, as we continue to do just that.
Mark Evans
Group Editor, Motivate Publishing
Discover the secret. Find out how we achieve 5X to 10X ROI every time Click here
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